Shop Small
American Express

Shop Small for American Express
Small business profile films

American Express believes that small businesses are at the core of every neighbourhood. Their Shop Small programme is designed to encourage cardholders to spend their money locally by giving them a reward on their statement when they do.

This ongoing series of films profiles some of the small businesses in London that are taking part in the Shop Small initiative. Working with agency partner Eulogy, we provided the video production capability for the films, highlighting the stories of the businesses, the people who started them, and the many things that make them special.