Social media video production

A guide to our social-first video production services for agencies, brands, publishers, and charities.

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We’ve made social content and campaigns for some of the world’s most well-known brands.

We offer specialist social media video production for agencies and brands, and have worked with organisations around the world to make content that resonates with viewers across the social media landscape, from Instagram and LinkedIn to YouTube.

Whether you just need help with production, or support all the way through – from creating ideas to delivery of the finished product – we’re set up to fit around the different requirements of everyone we work with.

Check out some of our latest work below, and then get in touch to see how we might be able to work together.

Social-first video

Check out some of our previous work.

Social media video production services

We’re set up to fit around the different needs of our clients and take a modular approach to the different stages of production. That means you can pick and choose what you want us to help with: whether it’s working with you from start to finish, delivering a bank of ready-to-use material that you can then build on in-house, or just completing the production itself.

Fresh ideas

Sometimes coming up with new and exciting ideas for your brand can be hard, especially when you work on it day-in day-out. Often a fresh set of eyes will see things differently, opening up new and exciting ways to present your brand online.

Social ads

We can create dynamic and engaging social ads for pre-roll and in-feed use on different social platforms.

Batch filming for better output

Always-on social media needs a lot of content, and good planning can drastically increase the amount of video you can get out of a shoot. With the final product in mind, we’ll work with you to create the optimum schedule for the shoot, minimising stress and maximising output for both campaigns and day-to-day content.

Flexible asset libraries

It’s becoming more and more common for agencies and brands alike to have editing capacity in-house. If that’s you, then we can work with you to create a flexible library of future-proof photo and video assets that your team can then create with.

Different sizes, different platforms

From vertical to landscape and everything in between, we’re used to shooting for all delivery formats to make sure your brand looks great, whatever the screen size.

Quick turnarounds

Timelines for social media video production can be tight, especially if you’re running a reactive campaign. We’re set up to be agile and flexible, working with smaller crews and faster post-production turnaround times.

Social-first case studies

Amazon’s Chatterbox

Amazon UK

This series of funny short-form films was designed to put the spotlight squarely on real people from across Amazon’s UK workforce.

Now in its third season, the series has built an audience for itself across LinkedIn, Facebook, Instagram, and the Amazon Chatterbox microsite.

The Self-Esteem Project

Dove

The Dove Self-Esteem Project tackles the harmful impact of low body esteem among young people, and the latest stage of their research-driven campaign looks at the effects that social media is having on children and teenagers around the world.

We filmed this candid conversation between Candice Brathwaite and Self Esteem about the impact social media has on their own lives. Posted across Candice Brathwaite, Self Esteem and Dove’s Instagram channels, the films reached more than 16 million viewers.

Social media video FAQs

  • Social-first video production is simply video production that is geared towards delivery on a social media platform. A number of creative and technical decisions may be made to maximise the chance of success for that format.

  • The "safe zone" on Instagram refers to the area of the screen that doesn't have parts of the Instagram user interface superimposed on top of it. For more on this, you can check out our guide to the safe zone for Instagram reels.

  • LinkedIn can be a great platform for video content, especially if you're primarily a B2B brand or company. In 2023, the most successful social campaign we worked on saw its best performance on LinkedIn.

    LinkedIn is also trialling a dedicated in-app feed for short-form vertical video. So if you're not already experimenting with this on LinkedIn, we'd suggest giving it a try!

  • Videos can perform very well on Facebook, but we would also say that organic reach is becoming increasingly difficult across Meta platforms and we would recommend that clients consider paid promotion here. If organic reach is the goal then some of the other platforms may deliver better results.

  • Yes we can. Sometimes a fresh set of eyes can bring a lot to the table and see new and exciting ways for leveraging social video for your brand or organisation. We would count this as part of pre-production.

  • The best length for a social media video depends on a few factors: the strength and style of the content, which platform(s) it will be published on, how established and loyal your existing audience is, and how visually engaging your content is.

    For social ads and pre-roll, we recommend sticking to the 6-second and 15-second standards.

    For everything else, shorter is often better but there also now some notable exceptions to buck this trend. So we'd recommend experimenting with different lengths on different platforms. You can read more about this in our backgrounder on short-form video content.

Get in touch

Tell us about your project and we’ll get back to you straight away – usually within 24 hours.

If you’d prefer, you can send us an email or call Rob on +44 (0)7500 831634.