The Creators
100Green

2025 • BrandED MINI-DOCUMENTARIES

Hero filmS (16:9) + Social cutdowns (1:1 / 4:5 / 9:16)

Brand documentary

Branded mini-documentary series telling the stories of people generating green energy across the UK

100Green is the UK’s only supplier of 100% fossil fuel-free electricity and gas. But how is that energy actually made?

The brief asked for a video production company to produce a series of branded mini-documentary films to effectively tell the story of some of 100Green’s generators: how they make the green energy that powers peoples’ homes, and why.

Instead of leaning into technical explanations, we explored the more human side to these stories – digging into the broader significance of these projects to the people behind them, and to their communities.

Filmed on location in Norfolk, Oxfordshire and South Devon, the result is a series of three films (to date) which show 100Green’s very real commitment to providing fossil-fuel-free electricity and gas.

Client: 100Green
Director/DP: Rob Pinney
Post-production: Rob Pinney Studio

Hydroelectricity: Using the River Dart to power local homes and businesses

In this film, Sally Murrall-Smith from Energy Local Totnes explains how the River Dart has historically always been an essential source of power for the town – and how it now generates fossil fuel-free electricity for local people.

Solar: Harnessing the power of the sun with Britain’s first solar roof

Passionate about climate change and inspired by her experience living with nomads in southwestern Iran and Iraq, Sue Roaf wanted to find a way to live her life while using as little energy as possible. That pursuit ultimately led her to build the first solar roof in Britain. Sue tells the story behind the now-famous Oxford Ecohouse, almost thirty years since the project began, and of ‘doing well by doing good’.

Biogas: The dairy farm helping to power the nation with 100% green energy

In this short film, dairy farmer Stephen explains what inspired him to invest in an anaerobic digester for his Norfolk farm, and why taking a zero-waste approach to farming is so important.