BT Group & AbilityNet
Sir Geoff Hurst
Sir Geoff Hurst and Bristol City FC’s Walking Football Team
More than half of people over 65 feel like technology is passing them by, and one in four are targeted by multiple scam emails, phone calls, and text messages every week.
To help tackle this digital divide and raise awareness of the importance of building tech skills later in life, 1966 World Cup winner Sir Geoff Hurst joined forces with BT Group and AbilityNet to surprise Bristol City Football Club’s walking football team with a visit and digital skills session.
Client: BT Group
Agency: Goldbug
Director/DP: Rob Pinney
B Cam: Christoph Ashok
Post-production: Rob Pinney Studio
