Sir Geoff Hurst
BT Group & AbilityNet
2024 • Brand Film • Charity Partnership
Hero film (16:9) + Social cutdowns (1:1 / 4:5 / 9:16) + Photography
Sir Geoff Hurst and Bristol City FC’s Walking Football Team
More than half of people over 65 feel like technology is passing them by, and one in four are targeted by multiple scam emails, phone calls, and text messages every week. To help tackle this digital divide, 1966 World Cup winner Sir Geoff Hurst joined forces with BT Group and AbilityNet to surprise Bristol City Football Club’s walking football team with a digital skills session.
The brief asked for a film to document this partnership and the day as it unfolded, interweaved with the personal experiences of some of the players and of Geoff himself. The shoot ran across two locations, so we kept the setup light and adaptable so that we could move quickly and complete the ambitious shot list we had laid out for the day.
TEAM
Client: BT Group
Agency: Goldbug
Director/DP: Rob Pinney
B Cam: Christoph Ashok
Post-production: Rob Pinney Studio
